Hospitality areas
The exclusive boxes and lounges where guests with VIP tickets watch the game.
For soccer fans
Juventus Stadium Tour: Allianz Stadium and J|Museum in Turin
Take a guided tour of the Juventus stadium – locker rooms, media area, hospitality areas and pitch. The club museum, with its trophies and memorabilia, is included in the ticket.
- Stadium tour and museum in one ticket, up to two hours
- Tour in Italian, audio guide in English available at the ticket office
- Open daily, including match days (with the Match Day Tour)
- Free museum entry with the Torino + Piemonte Card
from€29.00per person
Book stadium tour + museumBook via GetYourGuide
What to expect on the stadium tour and in the museum
The Allianz Stadium in the north of Turin is the home ground of Juventus. It opened on 8 September 2011, on the site of the former Stadio delle Alpi. It holds around 41,500 spectators, and the front row is just 7.5 metres from the pitch – with no fence or moat in between.
Right next to the stadium is the Juventus Museum, officially the J|Museum. It opened on 16 May 2012, and tells the club's story across around 1,500 square metres: trophies, historic documents, memorabilia and multimedia stations. The texts are bilingual, in Italian and English.
There are two ways in:
- Museum + Allianz Stadium Tour: a guided tour of the stadium, plus free access to the museum. This is the ticket most visitors choose.
- Museum only: you explore the museum on your own, without the guided stadium tour.
There is no ticket for the stadium tour alone, and you can only enter the stadium with a guide.
What the Allianz Stadium Tour covers
The tour starts at set times and, together with the museum, takes up to two hours. According to Juventus, these areas are part of the tour:
Locker rooms
A look inside the locker room where the team gets ready before kick-off – for many fans, the highlight of the tour.
Media area
The area for the press and interviews, where coaches and players answer questions after the game.
Pitch
You stand inside the arena, looking out over the grass and the stands.
Good to know before the tour
- The route may change: during construction work or events at the stadium, Juventus may remove certain areas from the tour, such as the locker room or access to the pitchside. Current notices are posted on the official museum page.
- Language: the tours are in Italian. At the ticket office, you can rent an audio guide in English, German, French or Spanish for a fee, while supplies last.
- Be on time: the tour starts exactly at the booked time. You can't leave early, because the group is guided.
- Pushchairs: not allowed on the tour, as the route involves ramps and stairs.
- Wheelchairs: the museum is accessible. The stadium tour is not suitable because of long distances, ramps and stairs. Twice a month, Juventus offers dedicated tours for people with reduced mobility; send a request to museum@juventus.com.
- Pets: only small animals in a carrier.
- Photos: allowed for private use, but prohibited in certain areas – staff will let you know.
Official ticket prices
Juventus sells tickets on juventus.com and at the museum ticket office. Prices depend on the day, so Juventus lists “from” prices. Online is always €1 cheaper.
| Museum + Stadium Tour | Online | Ticket office |
|---|---|---|
| Adults | from €29 | from €30 |
| Children under 14 | from €24 | from €25 |
| Juventus Members | from €24 | from €25 |
| Official fan clubs, groups of 25 or more, people with disabilities | – | from €25 |
| Children under 5 | – | free |
Official prices according to juventus.com, as of October 2026. According to Turismo Torino, the combination costs €29 on weekdays and €39 on weekends; the museum-only ticket costs €15 on weekdays and €20 on weekends. Tickets bought directly from Juventus are non-refundable and can't be changed to another date.
Book tickets online
Places on the stadium tour are limited, so Juventus recommends booking online in advance. Unlike buying direct, booking through GetYourGuide lets you cancel for free.
Museum + Allianz Stadium tour
Museum entry and a guided stadium tour with the locker room, media area and pitch. The right choice if you want to see the stadium from the inside.
from €29.00
Details & booking
Juventus Museum: entry ticket
Just the museum, without the stadium tour – if you're short on time or the trophies are enough for you. The meeting point is the museum entrance at the stadium.
from €15.00
Details & bookingAccording to the provider, both offers can be cancelled free of charge up to 24 hours in advance.
Opening hours
The museum is open daily. The ticket office closes one hour before the museum.
| Day | Opening hours |
|---|---|
| Monday to Friday | 9:30–18:30 |
| Saturday, Sunday, public holidays | 9:30–19:30 |
| Match day, kick-off 12:30 | 9:30–12:00 and 14:00–19:30 |
| Match day, kick-off 15:00 | 9:00–14:30 and 16:30–20:00 |
| Match day, kick-off 18:00 | 9:30–17:30 |
| Match day, kick-off 20:45 or 21:00 | 9:30–20:00 |
Closed on 25 December. On 24 and 31 December, closed from 14:30; on 26 December and 1 January, closed until 14:00. Current hours: juventus.com.
Stadium tours on match days
The regular Allianz Stadium Tour runs every day except match days. On days with a home game, the museum stays open, and Juventus offers the Match Day Tour instead: a guided tour of the museum and stadium before the game, with the match day atmosphere.
Opening hours and tour start times depend on the kick-off time (see the table above). Book the Match Day Tour directly on juventus.com. Any remaining places are sold at the museum ticket office on the day.
Tip: if you want to see the locker room and the pitch at a relaxed pace, plan your visit for a day without a home game. You'll find the schedule on juventus.com.
Getting to the Allianz Stadium
The stadium is in the north of Turin, around the intersection of Via Druento and Strada Altessano. The museum entrance is at Via Druento 175.
- Bus 72 from Porta Susa: GTT line 72 starts at Porta Susa station (Corso Bolzano) and runs towards Venaria Reale. Get off at the “Druento” stop (Strada Altessano / Strada Druento), right by the stadium grounds. According to the timetable, the ride takes around 30 minutes. During the day, buses run at regular intervals. The 72/ variant only runs on weekdays.
- Venaria Express: the shuttle bus to the Reggia di Venaria also stops at “Druento”. Handy if you're combining the stadium and La Venaria Reale in one day.
- On match days: expect crowded buses and busy roads around the stadium, and allow extra time.
- Car: Juventus offers parking at the stadium via parking.juventus.com.
We explain tickets, fares and the GTT app on our page about public transportation in Turin.
Tips for your visit
How to get the most out of the stadium tour and museum.
Book online
Groups are limited. With a fixed booking, your place is guaranteed. There is no undated (“open”) ticket.
Check the schedule
On home match days, only the Match Day Tour is available, and opening hours change. If you want the full tour, come on a day without a game.
Arrive early enough
The tour starts on time. It takes a few minutes to walk from the bus to the museum entrance, plus time at the ticket office if you want an audio guide.
Get an audio guide in your language
The guides speak Italian. Audio guides in English, German, French and Spanish are available for a fee at the ticket office, while devices last.
Museum before or after the tour
With the combo ticket, you can visit the museum freely during opening hours – before or after the tour.
Into the Juventus Museum with the Torino Card
With the Torino + Piemonte Card, entry to the Juventus Museum is free. For the Allianz Stadium Tour, the card gets you a reduced price – €15 according to Turismo Torino – at the museum ticket office only. The card is also valid for the Egyptian Museum, the Musei Reali, the Mole with the Cinema Museum and many other venues in Turin.
Tickets for a Juventus game
If you want to do more than see the stadium and actually experience a game: according to Juventus, tickets for home games are sold exclusively in the Official Ticket Shop on juventus.com. There you'll also find the sales phases for each game.
- Members (J1897 and BLACK&WHITE) have their own, earlier sales phases and can buy up to 4 tickets.
- Children under 5 on match day can enter the stadium without a ticket.
- For questions, contact the Juventus ticket helpdesk: +39 011 45 30 486, Monday to Friday 9:00–20:00, Saturday 9:00–15:00.
Don't buy match tickets from unofficial resellers – the Official Ticket Shop is the only official point of sale.
The city rival: Torino FC and Superga
Turin's other club, Torino FC, is closely tied to Superga: the championship-winning “Grande Torino” team was killed on 4 May 1949, when their plane crashed into the hill of Superga. At the top stands the Basilica di Superga with the tombs of the House of Savoy. How to get up the hill is explained on our page about things to see in Turin.
More of Turin
After the stadium, head into the centre: the Egyptian Museum, the Mole Antonelliana with the Cinema Museum and the Musei Reali are among the city's top sights. You'll find an overview of all museums on our museums page.
Juventus Stadium Tour: FAQ
According to Juventus, a visit to the museum and stadium together takes up to two hours. The stadium tour starts at set times; you can see the museum at your own pace before or after.
The official combo ticket for the museum and stadium tour costs from €29 online and from €30 at the ticket office. Children under 14 pay from €24 online, and children under 5 go free. According to Turismo Torino, the combination costs €39 on weekends.
The guides lead the tour in Italian. At the ticket office, you can rent an audio guide in English for a fee, while devices are available. The texts in the museum are in Italian and English.
No. There is no ticket for the stadium tour alone; the tour is always combined with the museum. You can, however, visit the museum on its own, without the stadium tour.
On home match days, the Match Day Tour replaces the regular tour. The museum is open, with hours depending on the kick-off time – for an evening game, roughly 9:30 to 20:00.
Yes, the locker rooms are part of the tour, as are the hospitality areas, the media area and the pitch. However, Juventus may exclude certain areas at short notice during work or events at the stadium.
The easiest way is GTT bus line 72 from Porta Susa (Corso Bolzano) to the “Druento” stop at the stadium. According to the timetable, the ride takes around 30 minutes. The Venaria Express also stops there.
Yes, entry to the museum is free with the Torino + Piemonte Card. For the stadium tour, the card gets you a reduced price at the museum ticket office.
Tickets bought directly from Juventus are non-refundable and can't be changed to another date. For the GetYourGuide tickets on this page, the provider allows free cancellation up to 24 hours in advance.
The museum is accessible. The stadium tour involves ramps and stairs and isn't suitable for wheelchairs or pushchairs. Twice a month there are dedicated tours for people with reduced mobility – send a request to museum@juventus.com.
According to Juventus, only in the Official Ticket Shop on juventus.com. Members have their own sales phases.