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Turin's sweet side

Chocolate, Bicerin and historic cafés in Turin

Turin calls itself the capital of Italian chocolate. The Gianduiotto was created here in 1865, here you drink Bicerin in the café that gave it its name – and at the Choco-Story museum you see how cocoa becomes gianduja.

  • Gianduiotto: a Turin speciality since 1865
  • Bicerin at Caffè Al Bicerin, founded in 1763
  • Historic cafés from the 18th and 19th centuries
  • Choco-Story: chocolate museum with an audio guide in English

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Turin, the city of chocolate

Turin looks back on a centuries-old tradition of chocolate making. The tourist board, Turismo Torino, calls the city "the capital of Italian chocolate". Under the arcades in the centre you'll still find historic confectioners, pastry shops and cafés that make their own chocolates.

The Gianduiotto is the symbol of this tradition. The chocolate is shaped like an upturned boat and made from cocoa, sugar and hazelnuts of the Piedmontese "Tonda Gentile" variety. Officially, the Gianduiotto was created in 1865 in the workshop of the Prochet Gay e C. company on Piazza San Carlo. The chocolate and hazelnut paste is called gianduja – hence the name.

The Cremino is the second Turin chocolate you should know: a three-layered chocolate made of gianduja chocolate and hazelnut cream. According to Turismo Torino it was invented by Ferdinando Baratti, one of the two founders of Baratti & Milano.

If you want to discover Turin's chocolate with a guide, our page on food tours in Turin also has walks with savoury stops, wine and vermouth.

Gianduja, hazelnuts and pastries
© Foodgraphy39 / Shutterstock.com

Bicerin: Turin's cult drink

"Bicerin" means "small glass" in Piedmontese. Three ingredients are layered in it: coffee, chocolate and cream. The exact proportions remain a secret. Bicerin is served in a glass so you can see the layers.

The drink developed from the Bavareisa, which was fashionable in the 18th century. At first the ingredients came separately in three small glasses, the "stisse", which you mixed yourself. Since the 19th century, Bicerin has been served as a single drink. Since 2001 it has been officially recognised as a "traditional drink of Piedmont". Among its fans was Count Camillo Benso di Cavour.

Caffè Al Bicerin

The café that gave the drink its name is at Piazza della Consolata 5, opposite the entrance to the Santuario della Consolata. It was founded in 1763 by the liqueur merchant Giuseppe Dentis. The current building dates from 1856 and was designed by the architect Carlo Promis.

Inside you'll find wood panelling with mirrors, the typical round white marble tables and a counter of wood and marble. For decades the café was run by women, including Ida Cavalli from 1917 to 1971 and Maritè Costa from 1983 to 2015. In 2001 the Gambero Rosso named Al Bicerin the best bar in Italy. The corner table where Cavour is said to have sat is still there today.

Combine your visit with a look inside the Santuario della Consolata directly opposite. You'll find opening hours on bicerin.it.

Historic cafés in Turin

According to Turismo Torino, much of the history of Italian unification and of 20th-century literature was written at café tables. Guests included Cavour, Alexandre Dumas, who was in Turin in 1852, Friedrich Nietzsche, Guido Gozzano and Cesare Pavese. You can still visit these cafés today:

Caffè Al Bicerin

On Piazza della Consolata 5 since 1763. The home of Bicerin, with marble tables and wood panelling (see above).

Caffè Fiorio

At Via Po 8 since 1780. Rattazzi, D’Azeglio and Cavour were regulars here. King Carlo Alberto is said to have asked every morning: "What are they saying at the Fiorio?" Known for gelato, especially gianduja gelato, and hot chocolate. Closed on Mondays.

Baratti & Milano

Founded in 1858 by the confectioners Ferdinando Baratti and Edoardo Milano. The café is at Piazza Castello 27, at the entrance to the Galleria Subalpina, with Art Nouveau furnishings. Home of the Cremino.

Caffè San Carlo

Under the arcades at Piazza San Carlo 156 since 1822, in Palazzo Turinetti di Priero. During the Risorgimento a meeting place for politicians, intellectuals and artists.

Caffè Torino

On Piazza San Carlo since 1903 and, according to Italy's official tourism portal, the square's best-known café. Pavese, Einaudi and De Gasperi were among its regulars.

Caffè Mulassano

At Piazza Castello 15 since 1907, just 31 square metres in size, with panelling in bronze, wood and brass. According to Turismo Torino, Angela Demichelis Nebiolo invented the tramezzino sandwich here in 1926.

Caffè Platti

At Corso Vittorio Emanuele II 72, with original Art Nouveau furnishings. A meeting place for Cesare Pavese and Giulio Einaudi; the café makes its own chocolates and Gianduiotti.

Caffè Elena

At Piazza Vittorio Veneto 5. Since the late 19th century a meeting place for students, artists and intellectuals from the nearby Accademia Albertina and university. According to the association of historic cafés, Giuseppe Carpano refined his vermouth recipe here between 1889 and 1902.

Pepino

At Piazza Carignano 8 since 1884. In 1939 Pepino invented the "Pinguino", according to Turismo Torino the first chocolate-coated ice cream on a stick.

Caffetteria Reale

At Piazzetta Reale 1 in the Royal Palace, in the former court fruit store. This is where you can have the "Merenda Reale", an afternoon snack in the style of the royal court (see below). More about the palace on our Musei Reali page.

Historic cafés at a glance

Most cafés are between Piazza Castello, Piazza San Carlo and Via Po – easy to link up on foot.

CaféSinceAddressKnown for
Caffè Al Bicerin1763Piazza della Consolata 5Bicerin
Caffè Fiorio1780Via Po 8Gianduja gelato, hot chocolate
Caffè San Carlo1822Piazza San Carlo 156Risorgimento history
Baratti & Milano1858Piazza Castello 27Cremino, Gianduiotti
Pepino1884Piazza Carignano 8Pinguino (ice cream on a stick)
Caffè Torino1903Piazza San CarloIntellectuals' meeting place
Caffè Mulassano1907 on Piazza CastelloPiazza Castello 15Tramezzini
Caffè Platti19th centuryCorso Vittorio Emanuele II 72Chocolates, Gianduiotti
Caffè Elena19th centuryPiazza Vittorio Veneto 5Pavese, vermouth history

Founding years and addresses according to Turismo Torino, piemonteitalia.eu and the cafés' websites. Opening hours change – check them on the café's website before your visit.

Choco-Story Torino: the chocolate museum

The Museo del Cioccolato e del Gianduja is at Via Paolo Sacchi 38, in the cellars of the historic Pfatisch pastry shop, near Porta Nuova station. Where Pfatisch once produced chocolate, more than 700 objects tell the history of cocoa – from the Maya to Turin's gianduja. You can also see machines from the old Pfatisch workshop.

  • Opening hours: daily 10:00–18:00. According to Tiqets, last entry is 30 minutes before closing.
  • Audio guide: included in the admission price, in English, German, French, Italian and Spanish.
  • Tasting: tickets from GetYourGuide and Tiqets include a chocolate tasting.
  • Workshops: at the museum you can make your own chocolates with a chocolatier (see below).
  • Accessibility: ramps and a lift (75 × 125 cm), pushchairs allowed. Dogs are not allowed, but assistance dogs are.
  • Getting there: metro, tram line 4 or train to Porta Nuova. More on our page about public transport in Turin.

Choco-Story is part of a chain of chocolate museums with 14 locations worldwide. According to Turismo Torino, admission is free with the Torino + Piemonte Card.

Cubes of gianduja chocolate on baking paper

Choco-Story: official admission prices

The regular prices at the ticket office and on the museum's website:

TicketOfficial admission
Adults€12.00
Reduced: ages 12 to 26, 65 and over, students€10.00
Children aged 3 to 11€7.00
Children under 3free
With the Torino + Piemonte Cardfree

Official prices according to choco-story-torino.it and Turismo Torino, as of October 2026.

Choco-Story tickets online: GetYourGuide or Tiqets?

Both providers sell the museum ticket with audio guide and chocolate tasting. The biggest difference is cancellation.

ProviderIncludedCancellationPrice from
GetYourGuideAdmission, audio guide, tasting (white, dark and milk chocolate, Gianduiotti)free up to 24 hours in advance€12.00
TiqetsAdmission, audio guide, tasting; excludes special exhibitionsnon-refundable, cannot be rebooked€12.00

Cancellation terms according to the product page on 1 October 2026. Live prices, per person.

Make and taste chocolate yourself

Short experiences of one to one and a half hours – good for an afternoon or a rainy day.

Choco-Story workshop

Choco-Story workshop

4.7 · 61 reviews

⏱ 1 hour🗣 English, Italian, French

A 45-minute workshop: you make your own chocolates and small chocolate bars and take them home. It includes a museum visit with audio guide. Workshop in Italian, English or French.

According to the provider, from age 7; children aged 7 to 12 only with an adult holding a ticket.

from €39.00

See the workshop
Bicerin & chocolate class

Bicerin & chocolate class

4.8 · 105 reviews

⏱ 1.5 hours🗣 English, Italian

Starts with a Bicerin or Marocchino in a historic café, followed by a walk and a tasting of six chocolates, including gianduja and bean-to-bar chocolates, with a glass of Barolo Chinato. In English and Italian, maximum ten people.

Meeting point according to the provider: Caffè Elena, Piazza Vittorio Veneto 5/B.

Fine chocolate tasting

Fine chocolate tasting

4.8 · 89 reviews

⏱ 1 hour🗣 English, French, Italian

Guided tasting of Italian and international bean-to-bar chocolates in a small chocolate boutique. You learn how chocolate is made and how to taste it. In English, French and Italian, maximum eight people.

from €36.00

See the tasting
Merenda Reale at the palace

Merenda Reale at the palace

4.2 · 12 reviews

⏱ 1 hour🗣 English, Italian, French

The royal afternoon snack at the Caffetteria Reale: hot chocolate from an 18th-century recipe, seven traditional pastries and two Turin chocolates. In Italian, English and French.

The café is on the left in the courtyard of the Royal Palace, accessed from Piazza Castello.

According to the product pages, all four offers can be cancelled free of charge up to 24 hours in advance.

Chocolate tours in Turin

With a guide through the old town, from confectioner to café. The tours differ mainly in language, group size and duration.

City tour with chocolate

City tour with chocolate

5.0 · 1 reviews

⏱ 2.5 hours🗣 English, Italian, French, German, Spanish, Japanese and others

Walk via Piazza Castello, the cathedral, the Porte Palatine and Palazzo Madama with a Gianduiotto tasting in a chocolate boutique. Offered in German, English, French, Italian, Spanish, Portuguese, Russian, Japanese and Chinese, also as a private tour.

Meeting point according to the provider: Piazza San Carlo by the monument. Free cancellation up to two days in advance according to the product page.

from €138.00

See the city tour
Sweet Turin: chocolate tour

Sweet Turin: chocolate tour

4.5 · 32 reviews

⏱ 2.5 hours🗣 English, Italian

Through the Baroque centre to pastry shops and chocolatiers. At at least four stops you taste chocolate, pastries, Bicerin, cremini or Gianduiotti and gelato. In English and Italian, maximum twelve people.

Meeting point according to the provider: Piazza San Carlo, in front of the church of Santa Cristina.

Chocolate and wine tasting

Chocolate and wine tasting

4.7 · 96 reviews

⏱ 2.5 hours🗣 English, Italian

Six bean-to-bar chocolates, including Gianduiotto and Cremino, plus two regional wines and cured meats and cheese. In English and Italian.

Meeting point according to the provider: Caffè Elena, Piazza Vittorio Veneto 5/B.

Family tour with Bicerin

Family tour with Bicerin

⏱ 2 hours🗣 English, Italian

Private tour for families with various chocolates and a Bicerin or another hot drink; the guide tells the story of Turin's chocolate. In English and Italian.

Meeting point according to the provider: Piazza Carignano, in front of Palazzo Carignano.

from €175.00

See the family tour

According to the product pages, the chocolate tour, the chocolate and wine tasting and the family tour can be cancelled free of charge up to 24 hours in advance.

Chocolate factory in Moncalieri

An artisan chocolate maker at Strada Vivero 75b in Moncalieri, south of Turin: you see how roasted cocoa beans become Gianduiotti, then taste chocolates and gianduja spread. The guided tour lasts about an hour, in Italian or English. Both providers sell it, and there's parking on site.

Factory tour (GetYourGuide)

Factory tour (GetYourGuide)

4.4 · 10 reviews

⏱ 1 hour🗣 English, Italian

Guided tour of the workshop with a tasting of various chocolates and gianduja spread. Free cancellation up to 24 hours in advance according to the product page.

from €45.00

See on GetYourGuide
Factory tour (Tiqets)

Factory tour (Tiqets)

Guided tour with a tasting of Gianduiotto, single-origin chocolates and spread. Free cancellation and rebooking up to 24 hours in advance according to the product page; maximum 15 people.

from €45.00

See on Tiqets

CioccolaTò: the chocolate festival

Once a year, Piazza Vittorio Veneto turns into a chocolate market. At the CioccolaTò festival, chocolatiers, pastry chefs, gelato makers and liqueur producers exhibit at around 70 stalls, plus events in historic buildings across the city. It's organised by Turismo Torino e Provincia and supported by the Chamber of Commerce and the City of Turin.

  • In 2026, CioccolaTò took place from 13 to 17 February.
  • For 2027 the festival has been announced for 10 to 14 February. 10 February is reserved for trade visitors. For the first time there's a guest country: Belgium.

The organiser publishes the programme and opening hours on cioccola.to.it.

Church of Gran Madre di Dio in Turin
Foto: Nikolai Kolosov / Pexels

Tips: ordering Bicerin, buying chocolate

  • Trying Bicerin: the original is served at Caffè Al Bicerin. Other historic cafés and several of the tours on this page serve Bicerin too.
  • Buying Gianduiotti: Baratti & Milano and Platti sell their own Gianduiotti and chocolates, and Baratti & Milano also sells cremini and sweets. Pfatisch, above the Choco-Story museum, holds the title "Purveyor to the Royal Household".
  • Café crawl: Baratti & Milano and Mulassano are on Piazza Castello, Caffè San Carlo and Caffè Torino on Piazza San Carlo, and Fiorio on Via Po. The distances between them are short – ideal for a walk with espresso stops. More about the squares on our things to do page.
  • Al Bicerin is a little away from these squares, on Piazza della Consolata. Combine it with the Santuario della Consolata.
  • Coffee instead of chocolate: the Lavazza Museum tells the story of Turin's coffee roaster; admission is free with the Torino + Piemonte Card. You'll find all museums on our museums page.
Display of gianduja chocolates in a Turin confectioner's

Choco-Story and the Lavazza Museum with the Torino Card

According to Turismo Torino, the Torino + Piemonte Card gives you free admission to the Choco-Story museum and the Lavazza Museum – and to Turin's major museums, from the Egyptian Museum to the Musei Reali.

More about the Torino Card
Torino + Piemonte Card

More than chocolate: food tours

Vermouth, Piedmont wine, Aperitivo and street food: on our food tours page you'll find walks and tastings with savoury stops.

Go to food tours
Local specialities on a food tour in Turin

Chocolate, Bicerin and cafés in Turin: frequently asked questions

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